The Trident Proclamation: our almost Super Bowl commercial

Every year, brands spend millions chasing their 30 seconds of fame during the Super Bowl. We had big dreams of joining them this year… but after checking the budget, we realized we came up only slightly short … by about $20 million. So instead of airing it between car commercials and talking animals, we’re sharing The Trident Proclamation directly with the people who actually power our industries.

The video plays with the grand tone of a Big-Game commercial—slow-motion visuals, sweeping statements, and a voiceover bold enough to make you want to run through a brick wall. But behind the humor is a message we really believe: despite the noise, the negativity, and the 24-hour outrage cycle, this is an incredible time to be alive. Technology is faster, communication is easier, and the world is more connected than ever.

And as the world grows, someone has to protect what keeps it running.

That’s the heart of Trident. While some measure success in clicks and likes, we celebrate the boots-on-the-ground crews who value hard work, craftsmanship, and doing things the right way. From marking products to engineered films to damage prevention innovations, our mission is to support the people who build, maintain, and safeguard our infrastructure.

The world has come a long way in 50 years, and the next 50 will be even bigger. Whether it’s fiber in Texas or future colonies on Mars (which we fully intend to mark properly), we’re here for the journey.

If you’re ready to celebrate the present and build the future, come join us.

Let’s do great things together.